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Case Studies
Success Case Study: Akagi Sof’ – A simple innovation that has made a big impact on Japan’s ice cream market
"Success Case Study: Akagi Sof'", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Akagi Sof' soft ice cream innovation in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Akagi Sof' is an ice cream innovation inspired by soft ice cream from an ice cream specialty shop, and is described as the head of...