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Analyst Opinions
Rebooting Retail – Emerging Technologies Key for Major Transformation
A quantum leap across the value chain has forced retailers to adopt emerging technologies like AI, IoT, and robotics into their businesses. They are betting big on how the new-age technologies can help in product recommendations and promotional offers based on shoppers’ previous actions, browsing behavior, purchase history, and demographics. The dynamic shift in consumer behavior and growing competition is increasing expectations around omnichannel offerings, ease of access, and seamless workflow. The COVID-19 pandemic has augmented the demand for online...