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Product Insights
Quarterly Beer & Ale pricing trends in the United Kingdom
Consumers' preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices. GlobalData's new report titled "Quarterly Beer & Ale pricing trends in the United Kingdom" serves as a crucial...
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Case Studies
Success Case Study: Brew Dog Beer; From underdog to craft beer top dog
Both a gap in the market and a government tax incentive in 2002, known as the progressive beer duty, have led to the emergence of many craft breweries around the UK. It is important for these companies to stay true to their roots as they grow, so as not to lose their consumer appeal.