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Sector Analysis
Consumer and Market Insights: Hot Drinks in Turkey
The Hot Drinks market in Turkey is forecast to register growth in local currency terms during 2015-2020. Among the categories, Hot Tea has the highest volume share and also leads in both Off-trade and On-trade consumption in the Turkish Hot Drinks market. Convenience Stores is the leading distribution channel in the country. The Hot Coffee category has the highest private label penetration, while Lipton and Tiryaki Çayi are the leading players in the Turkish Hot Drinks market.