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Case Studies
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Success Case Study: German Doner Kebab
German Doner Kebab is a franchise business established in 1989 offering a gourmet take on the doner kebab concept. Having grown from its native Germany and backed by a Scottish-based global franchisee, the brand is expanding rapidly, especially in the UK, and was recently voted the number-one place to eat in London. Often synonymous with cheap, decidedly non-premium eating occasions, a trend has emerged elevating the humble doner kebab to a much more premium, healthy, and influencer-friendly status in recent...
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