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Thematic Analysis
Direct to Consumer in Retail – Thematic Research
Direct-to-consumer (DTC) refers to the promotion and sale of products directly from a producer or manufacturer to target customers, bypassing the need for intermediaries such as marketplaces, department stores, or any other third-party retailers. The rise of this model of selling started before the inception of the internet and its democratizing of the tools that traditional business has been using for decades. The DTC model has many advantages, including less dependence on third parties, fewer contract negotiations, fewer limitations on...