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Analyst Opinions
Adding Value Through Packaging: Cold Drinks
This case study describes how the cold drinks market is quite saturated, with relatively limited space for new product launches. In order to take market share from competitors, manufacturers use varying and sometimes unconventional methods to provide new value. Packaging is essential as it is a key element that can provide differentiation and important added benefits. Therefore, elements such as adapting to consumers' lifestyles or launching small and portable packs can make a difference in the category. "Adding Value Through...