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Analyst Opinions
Key Trends in Multi-Stop Tourism: Insight into the key trends in multi-stop tourism, why travelers choose multi-stop trips and what the future holds for the industry
GlobalData’s "Key Trends in Multi-Stop Tourism", report analyses the multi-stop tourism segment, including a discussion on the types of consumers preferring multi-stop trips, what the future holds for the industry, as well as a deep dive into key trends in this tourism segment. Multi-destination trips have been around for a long time, especially in Europe, where grand tours were common in the 17th and 18th centuries; however, this type of tourism was only available to wealthy people from the European...
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Thematic Analysis
Social Media in Travel & Tourism – Thematic Research
The three main types of organization in the tourism industry that use social media regularly are government, commercial and non-profit organizations. A common denominator is that all three of these types of organization utilize social media to run promotional campaigns. This report looks at how various travel & tourism stakeholders use social media and assesses the success of several campaigns.