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Consumer Insights
TrendSights Analysis 2018: Premiumization & Indulgence – Providing “better,” more luxurious offerings to justify a superior product experience
Premiumization & Indulgence is defined by the impulsive and aspirational behavior of actively seeking higher-priced, often more sophisticated products. It encompasses the individual's desire for "better" offerings, underpinned by a set of perceived quality attributes and status undertones. The very nature of indulgence brings a heightened sense of enjoyment and excitement to the consumer. Premiumization & Indulgence is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what...