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Sector Analysis
Consumer and Market Insights: Prepared Meals in Denmark
The Danish Prepared Meals market is led by the Ready Meals category which is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. Private label products accounts for considerable market share for the Pizza category. Hypermarkets & Supermarkets is the leading channel for the distribution of Prepared Meals products in Denmark. Flexible packaging is the commonly used packaging material in the Danish Prepared Meals market.
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Sector Analysis
Country Profile: Prepared Meals sector in Denmark
The Danish Prepared Meals sector is driven by rising urbanization rates and shifting eating patterns of the consumers in the country. Of the three markets in the Prepared Meals sector, Ready Meals is the largest and the most lucrative market with high market share and high growth rate. Hypermarkets & Supermarkets accounted for the largest share of distribution for Prepared Meals in the country. Flexible Packaging is the most commonly used packaging material in the sector. Ristorante, Steff Houlberg, and...