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Analyst Opinions
Germany Cider Market Insights Report 2016
Growth of cider was driven by the flavored cider segment in 2015. Smaller sizes became more popular in 2015, largely due to the increasing popularity of flavored ciders and international products, which are often packed in smaller formats. Trends seen in beer also became influential in the cider category in 2015. Alcohol free variants grew ahead of the category, flavored cider and mixes became more popular and 33cl glass bottles and metal cans increased in share.