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Company Insights
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NIKE – Digital Transformation Strategies
NIKE Digital Transformation Strategies Overview NIKE has been focusing on using AI, blockchain, NFTs, robotics, metaverse, cryptocurrencies, e-commerce, gaming, and virtual reality to digitally transform its operations. The annual ICT spending of NIKE was estimated at $1.3 billion for 2023. A major share of this spending is earmarked for acquiring software, network and communications, and ICT services from vendors. NIKE designs, develops, markets, and sells athletic footwear, equipment, apparel, accessories, and services. The company sells its products to retail accounts...
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