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Case Studies
Magic Spoon – Success Case Study
"Success Case Study: Magic Spoon" is part of GlobalData's Success & Failure case study series. Magic Spoon offers a health-focused range of cereals and cereal bars with flavors intended to invoke nostalgia. It started as a direct-to-consumer model and moved to retail in 2022. The use of alternative ingredients such as monk fruit and allulose allow the cereal to be keto-friendly, grain-free, high in protein, and low in sugar. As of 2023, the brand has successfully received over $100 million...
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Sector Analysis
Allergic Diseases – Pipeline Offers Novel Approaches to Treat Increasingly Prevalent Conditions, With Strong Presence of Cytokine Mediators Among First-In-Class Products
An allergy or allergic disease is a condition that arises from an adverse reaction to an exogenous antigen, a substance that invokes an immunological response. These conditions are extremely common. The number of people diagnosed with allergic diseases is rising rapidly on a global scale, which is attributable to factors such as population growth and increased urbanization and pollution. In addition, for a minority of these patients, allergic reactions can be severe, debilitating, or even life-threatening. Despite this high disease...