-
Sector Analysis
Top Growth Opportunities: Savory Snacks in Japan
"Top Growth Opportunities: Savory Snacks in Japan", report provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for dairy & soy food market in Japan and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. This report identifies the key demographic groups driving consumption, and what...
-
Case Studies
Success Case Study: Lotte Sweets Days Chocolate
The chocolate market in Japan has been growing. In 2015, the five-year CAGR of the market value in local currency was 2.23%, which is higher-paced than other confectionery categories, such as gum and sugar confectionery. Functional chocolates have traction in building growth, bringing new customers into the category, such as adults and health-conscious consumers, and Lotte Sweet Days chocolate has been contributing to this growth. Interestingly, Japan's chocolate consumption per capita is relatively low compared to European countries, which indicates...
-
Case Studies
Success Case Study: Haitai-Calbee Honey Butter Chips
The potato chips market in South Korea has been growing. In 2015, the five-year CAGR of the market value in local currency was 2.52%, which is higher-paced than any other savory snack categories, such as processed snacks, popcorn, and pretzels. Novel flavors in potato chips grab consumers' attention and create a significant buzz on social media, which influences the sales of innovative products. Haitai-Calbee honey butter chips is one of most significant examples. In the meantime, social media make the...