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Sector Analysis
Consumer and Market Insights: Dairy & Soy Food in Japan
Japan’s Dairy & Soy Food market is forecast to register growth in value terms during 2015-2020. The Milk category had the largest volume share in 2015 while the Yogurt category is projected to witness the fastest growth during 2015-2020. Inclination towards healthy food is driving the sales of fortified Dairy & Soy Food products in Japan. Increase in the domestic production of Soybeans in Japan will lead to value-driven products in the market.