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Analyst Opinions
ForeSights: Fermentation in FMCG – Renaissance of a time-tested preservation and processing technology creates opportunities in FMCG
Fermentation is an age-old, natural technique for preserving and processing food ingredients with the aid of beneficial micro-organisms. Despite its manifold benefits, traditional fermentation practices have largely been forgotten in Western societies due to the extensive use of sophisticated preservation techniques. However, the growing popularity of fermented products like kombucha, kefir, and kimchi is paving the way for the revival of fermentation techniques in the West. Fermentation techniques are thereby unlocking new innovation and market opportunities for the FMCG industry.
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Consumer Insights
TrendSights Analysis: Fairly Traded – Understanding consumers’ attitudes about social justice and brands
"TrendSights Analysis: Fairly Traded - Understanding consumers' attitudes about social justice and brands", examines what Fairly Traded means as a consumer trend and why it is important, who are likely to be the target audience, how FMCG brands can best capitalize on the trend, and what will be the future outlook for the trend. The Fairly Traded trend is growing because of consumer concern over harmful business practices in modern supply chains. As a result, this has encouraged the development...