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Thematic Analysis
India Tech – Thematic Research
India is one of the fastest-growing economies globally, with an average annual growth rate of 7% between 2014 and 2019. It is the second-most populous country with over 1.3 billion people, more than half of whom are under 25, and it is witnessing a rise in its middle-class population and rapid urbanization. These factors make it an increasingly important market for technology, media, and telecom (TMT) companies.
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Thematic Analysis
Generation Hashtag in Retail – Thematic Research
At a rough estimate, Generation Hashtag (those born between 1991 and 2005) makes up one-quarter of the world's population. With the influence of this demographic set to increase over the next decade, as its members continue to enter the workforce, retailers must learn to adapt to this new breed of consumers which demand a personalized, convenient, and omni-channel experience.