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Consumer Insights
Flavor Preferences – Identifying Consumer Flavor Preferences and related Motivations
This report details the flavor preferences of consumers worldwide, broken down by age and region, across eight consumer goods categories, as well as exploring the motivations behind these flavor preferences and some case studies of unexpected flavor-product pairings from markets where those are popular. Health and wellness has driven consumers to look for flavors that resonate with the benefits of consuming nuts, berries, and citrus. Some flavor/product combinations are popular only in specific markets, like citrus in baked goods in...
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Sector Analysis
Global Bakery and Cereals Sector Overview – Market Characteristics and Shopping Behavior driving Innovation in the sector
"Global Bakery and Cereals Sector Overview - Market Characteristics and Shopping Behavior driving Innovation in the sector" provides an overview of the market characteristics and shopping behavior driving innovation in the sector. The global bakery and cereals market will see volume and value growth between 2019 and 2023 that is higher than pre-COVID-19 forecasts. As producers of foods that typically form an important part of the daily diet, the sector is at an advantage as compared with producers of non-essential,...
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Analyst Opinions
Packaging Insights: Adapting Packaging to E-Commerce – The impact of e-commerce growth on packaging principles
"Packaging Insights: Adapting Packaging to E-Commerce", investigates how the rise of online shopping around the world has caused companies to change their approach to product packaging. The e-commerce channel has been one of the largest disruptions to the traditional packaging industry. The differences between the consumer and product's journeys are analyzed in greater detail to show how online packaging trends filter through social media and e-commerce marketplaces to affect consumer sentiment and convince them to purchase. The new search process,...
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Case Studies
Success Case Study: GOOD THiNS – Addressing consumer demand for natural and healthy sharable snacks
"Success Case Study: GOOD THiNS", is part of GlobalData’s Successes and Failures research. It examines the details and the reasons behind the success of Good THiNS in the US. It delivers the critical “what?”, “why?” and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the bakery & cereals market. Good THiNS was launched in the US by Mondelēz in March 2016, with the intention of enticing consumers seeking moderate indulgences. These...
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Consumer Insights
TrendSights Analysis: Moderation & Avoidance – Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity
"TrendSights Analysis: Moderation & Avoidance", explores how FMCG brands can help consumers to limit or avoid specific products or ingredients, either out of choice or necessity. Consumers exhibit, or aim to exhibit, restraint as a means of supporting or improving their wellbeing. In doing so, they are giving up or moderating many "villain" ingredients, vices, and impurities for the good of their long-term health. For many consumers moderation or avoidance behavior is done through choice; however, others are forced to...