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Company Profile
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BRF SA – Company Profile
BRF SA (BRF) produces, processes, and sells fresh and frozen protein. The company's offerings include frozen whole and cut chicken, pork, beef, marinated chickens, frozen chickens, roosters and turkeys, specialty meats, soy meal, refined soy flour, and animal feed. It offers margarine, sweet specialties, sandwiches, and mayonnaise. BRF markets its products under brand names such as Sadia, Qualy, OURO, Nabarasa, Miss Daisy, Mercato, Kidelli, Three Dogs, Three Cats, Primogato Perdigao, Chester, Borella, Sahtein, and Halal. The company sells its products...
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Case Studies
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Hausboom – Success Case Study
Hausboom is a sparkling juice brand that was founded in 2014 in Malaysia. Certified as a Halal product, the product claims to contain natural ingredients and comes in a variety of flavors. Hausboom has successfully appealed to Malaysian young people by strategically positioning itself as a lifestyle brand.
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