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Track & Monitor
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Sector Analysis
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Sector Analysis
Global Energy Drinks 2019 – Key Insights and Drivers behind the Energy Drinks Market Performance
Despite prominent global trends towards healthier lifestyles, the energy drinks category has remained somewhat immune to this among its target younger audience. The stereotypical assumption of energy drinks being solely targeted at younger, ‘gamer-type’ consumers has become largely inaccurate as operators in the category have sought to broaden the appeal of the category through low-calorie offerings and more mainstream marketing efforts. This has seen the drinking occasions of energy drinks diversify. Globally, 32% of consumers reach for an energy drink...
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Sector Analysis
Global Still Drinks 2019 – Key Insights and Drivers Behind the Still Drinks Market Performance
Similar to other indulgence-led categories, still drinks were stung by the introduction of various sugar taxes. This has forced operators into either reformulating existing offerings or moving to smaller pack sizes in order to avoid passing these heightened costs onto consumers. In the future, additional countries such as New Zealand are expected to implement sugar taxes that will be detrimental to channel growth. Still drinks as a whole suffered volume decline of 0.7% over the review period, recording mixed fortunes...