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Company Insights
Heineken NV – Digital Transformation Strategies
Heineken NV (Heineken) has been leveraging artificial intelligence, machine learning, IoT, and big data technologies to bring disruptive changes in its business processes and has initiated various in-house strategies to drive digital transformation. The annual ICT spending of Heineken was estimated at $853 million in 2021. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. Heineken is a global brewing firm that develops and distributes alcoholic and non-alcoholic beverages. Its product portfolio...