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Consumer Insights
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Sterilized Society – TrendSights Analysis 2020
Sterilized Society is part of the Health & Wellness and Comfort & Uncertainty mega-trends. The COVID-19 global health crisis has made consumers pursue products that they perceive as healthy as well as safe and trustworthy. Consumers' fear and anxiety around the infectious diseases has escalated significantly in recent history, making them even more hygiene- and health-attentive on a continual basis. Also, cautious consumers need reassurance as to the integrity, safety, and reliability of products they buy. Therefore, Sterilized Society is...
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