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Sector Analysis
Consumer and Market Insights: Prepared Meals in Poland
The Prepared Meals market in Poland is forecast to register high growth during 2015-2020 owing to a strong economy and high disposable income of consumers. The market is being led by the Ready Meals category which is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the country. Private label products witness high penetration in the Prepared Meals market.
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Sector Analysis
Cigarettes in Poland
Despite recent declines in consumption, Poland continues to be one of the largest cigarette markets in Europe. Sales have been adversely affected in recent years by the impact of EU tax harmonization, which has encouraged contraband, the increased use of RYO cigarettes, and the growth of e-cigarettes. Nevertheless, Poland is a large cigarette market and one of the most important cigarette producers in Europe due to its low production costs and geographical position, allowing companies to export cheaply and easily...
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Sector Analysis
Country Profile: Prepared Meals sector in Poland
The Polish Prepared Meals sector is the second largest, in value terms, in the Eastern European region. Of the three markets, Ready Meals is the largest market, followed by Pizza. Virtu is the leading brand in the sector, while Flexible Packaging remains the commonly used packaging material. The per capita consumption in the country remains very high when compared to the global and North American level. Hypermarkets & Supermarkets with 71.9% value share is the leading distribution channel for the...
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Sector Analysis
Poland Prepared Meals – Market Assessment and Forecast to 2023
The Polish prepared meals sector is led by the ready meals category in both value and volume terms in 2018. The pizza category is expected to register fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of prepared meals in the country. Rigid plastics is the most commonly used pack material in the sector, followed by flexible packaging and rigid metal. Unilever, The Kraft Heinz Co and U JEDRUSIA SP. Z O.O. are...