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Case Studies
Success Case Study: Fenty Beauty – Rihanna’s make-up line embraces diversity
"Success Case Study: Fenty Beauty", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Fenty Beauty in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Fenty Beauty by Rihanna was launched in September 2017 in New York. The brand has grown in popularity and is known for its products being inclusive across skin...