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Thematic Analysis
NewAdvertising Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic campaigns that evolve according to consumer response. As a result, the relationship between technology, artists, and brands paying for campaigns will profoundly change over the coming years. There is a real concern that advertisers will divert their money into AI-generated art rather than paying artists and...
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Company Profile
M&C Saatchi PLC – Company Profile
M&C Saatchi PLC (M&C Saatchi) is an advertising agency company that offers advertising, branding, customer relationship management (CRM), performance media, strategic analytics, customer research, marketing consultancy and research and insight services. The company advertising and CRM segments focused on marketing science with creativity, owned and paid-for content communications, advertising and loyalty. M&C Saatchi also provides services such as public relations, mobile marketing, sponsorship and experiential and talent management services. The company operates in Europe, the Middle East and Africa, Asia...
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Company Profile
Leaf Group Ltd – Company Profile
Leaf Group Ltd (Leaf Group) is an internet company with online media properties and marketplace platforms. The company builds enduring, creator-driven brands that enable communities of creators to reach audiences of various categories including art and design, fitness and wellness and home. It operates, an online studio platform for the creation and distribution of content including, Society6, Deny Designs, the Other Art fair and Saatchi Art. Leaf Group's brands and media properties include Livestrong.com, Hunker, Cuteness.com, Sapling, Techwalla, Well+Good and...
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Thematic Analysis
Tech and Media Trends 2018 – Global Thematic Research
The mega-themes that will drive earnings in the global tech and media sectors over the next 12 to 24 months are: artificial intelligence, the Cloud, internet of things, digital media, fintech, advanced manufacturing, macroeconomic issues and regulation. This Global Tech and Media Trends Report 2018 attempts to give readers a comprehensive outlook for the top 600 companies in the space over the next two years. Inside this report, we look at the key trends that will impact the technology and...
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Thematic Analysis
Leaders and laggards in Global TMT – Global Thematic Research
After 20 years of torpor, key parts of Japan’s technology industry have been woken up by the rise of China, competition from Asian emerging markets, an ageing population and sagging productivity. Under Shinzō Abe’s leadership, Japanese business is starting to develop a ‘risk-on’, technologically innovative culture. Key industries of the future for Japan could be robotics, precision components, smart electric vehicles , high performance computing, consumer electronics, video games, ecommerce and social media. Japan’s leading companies in many of these...
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Thematic Analysis
Advertising Sector Scorecard – Global Thematic Research
Technology themes: artificial intelligence, voice, ad fraud, ad blocking, ad effectiveness, video ads, programmatic ad buying, ecommerce, virtual & augmented reality, social influencers and Internet TV. Regulatory themes: net neutrality, data privacy, Brexit, tax avoidance, copyright and various regulatory edicts across the world. Macro-economic themes: Generation Hashtag, fake news, unsavoury content and M&A. This report looks at key investment themes which could impact the advertising sector and identifying winners and losers
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Thematic Analysis
Advertising Sector Scorecard – Thematic Research
The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market. Data privacy, data protection, fake news, copyright, and tax avoidance are all areas that regulators are likely to target over the next 12 months. At the heart of the regulatory debate is the question of whether the big tech giants – like Google, Facebook, and others – should retain their legal status as neutral content aggregation platforms (which are not subject to heavy...
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Thematic Analysis
COVID-19 Impact on Advertising – Thematic Research
The COVID-19 outbreak has now spread across the world, leaving a trail of destruction in its wake. This report discusses the impact of the virus on leading companies in the advertising sector.