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Consumer Insights
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TrendSights Analysis: Value
Value is an undeniable goal with every purchase, although its importance may vary depending on the shopper and the specific proposal offered by brands and retailers. Consumers tend to develop complex equations where the perceived value of products is a combined result of multiple factors such as price, time scarcity, and convenience. "TrendSights Analysis: Value" examines the details surrounding consumers' desire to get the best deals and how companies can leverage this while maintaining solid profits.
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