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Sector Analysis
Consumer and Market Insights: Feminine Hygiene Market in Brazil
Of the five categories analyzed, Pantiliners & Shields will be the fastest growing category, registering a CAGR of 14.9% during 2015-2020 Sanitary Pads and Women’s Disposable Razors & Blades witnessed higher consumption amongst older young adults Hypermarkets & Supermarkets is the leading distribution channel in the Brazilian Cosmetics & Toiletries market accounting for one third of the distribution share The use of Flexible Packaging is forecast to register higher growth than other packaging material at a CAGR of 10.1% during...
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Consumer Insights
TrendSights Analysis 2018: Premiumization & Indulgence – Providing “better,” more luxurious offerings to justify a superior product experience
Premiumization & Indulgence is defined by the impulsive and aspirational behavior of actively seeking higher-priced, often more sophisticated products. It encompasses the individual's desire for "better" offerings, underpinned by a set of perceived quality attributes and status undertones. The very nature of indulgence brings a heightened sense of enjoyment and excitement to the consumer. Premiumization & Indulgence is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what...