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Sector Analysis
Wimbledon, 2023 – Post Event Analysis
Wimbledon 2023 Analysis Report Overview There were 59 broadcast deals struck for media rights to show Wimbledon 2023 across the world. This year 17 brands partnered with Wimbledon for the 2023 tournament. The BBC agreed to a four-year deal in 2021 to cover the Championships in the UK on their platforms. The Wimbledon 2023 analysis report provides a detailed overview of the key facts and events which took place in Paris, France. The report identifies the major media and sponsorship...
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Analyst Opinions
Top Trends in Alcoholic Drinks 2018: Exploring the latest trends in the beer, cider, spirits and wine categories
"Top Trends in Alcoholic Drinks 2018", covers key trends to watch within the alcoholic drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples. The alcoholic space represents a highly innovative and dynamic environment for growth, especially as consumers begin to explore and push conventional boundaries. This report covers various emerging and evolving themes including the disputable ‘craft’ movement, commitment to sustainability, demand for sweeter indulgence, unusual ‘two-in-one’ drinks, and finally, the abstract ‘lifestyle’ movement.
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Analyst Opinions
Top Trends in Alcoholic Drinks
Alcohol as a sector is highly mature, with stable categories, but a vast choice of individual products. This maturity, along with the relative conservatism in the category, makes innovation difficult as it breeds a certain amount of resistance from consumers. At the same time, changing day-to-day realities of fast-paced, time-poor lifestyles, and a key focus on health and wellness, is making alcohol less and less convenient or desirable as a regular feature of consumers' behavior. A tension exists in alcoholic...