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Analyst Opinions
Adding Value Through Packaging: Dairy – Identifying pack formats and features that make a brand worth paying more for
"Adding Value Through Packaging: Dairy" explores new packaging formats and value-added features in the dairy category, using examples from GlobalData's Pack-Track innovation tool. Dairy is a busy sector with a huge and varied selection of products on the retail shelf and it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and portability, and add functionality it is...