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Analyst Opinions
Top Trends in Soft Drinks 2018: Exploring trends in soft drinks
"Top Trends in Soft Drinks 2018", covers key trends to watch within the soft drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence and product examples. The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include a growing demand for 'craft' soft drink options, functional hybrid beverages, sustainable and ethical drinks, and beverages with added carbonation.