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Case Studies
Mielle Organics Case Study – How a Haircare and Beauty Brand Became a Viral Sensation
"Success Case Study: Mielle Organics" focuses on how the brand tapped into consumer trends in the ethnic hair care segment and achieved success. Mielle Organics, founded in 2014, is a haircare and beauty brand that uses natural and organic ingredients for textured hair. The brand has achieved a community of advocates due to its strong online presence and visual storytelling on social media platforms such as Tik Tok and Instagram.
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Sector Analysis
Wimbledon, 2023 – Post Event Analysis
Wimbledon 2023 Analysis Report Overview There were 59 broadcast deals struck for media rights to show Wimbledon 2023 across the world. This year 17 brands partnered with Wimbledon for the 2023 tournament. The BBC agreed to a four-year deal in 2021 to cover the Championships in the UK on their platforms. The Wimbledon 2023 analysis report provides a detailed overview of the key facts and events which took place in Paris, France. The report identifies the major media and sponsorship...