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Case Studies
Success Case Study: L’Oréal Makeup Genius App – How L’Oréal’s strategy of personalizing the consumption experience empowers digital consumers
L'Oréal Makeup Genius app became a hit among Chinese consumers, garnering millions of downloads shortly after its launch. The app played a significant role in driving demand for L'Oréal in the Chinese market. L'Oréal’s app is a trendsetter, paving the way for similar apps in other cosmetic sectors such as hair care and skincare. In 2014, French cosmetic company, L'Oréal launched the Makeup Genius app, which uses augmented reality technology to allow users to "virtually" apply L'Oréal make-up products to...