-
Thematic Analysis
Social Media – Thematic Intelligence
Social Media Report Overview Social media companies are diversifying away from their ad-funded business model due to increased regulatory scrutiny. In 2023 alone, some leading players have been fined for breaching data privacy laws over their ad-targeting practices. Regulators have also accused them of monopolistic behavior around access to personal data. The social media thematic report provides an overview of the social media theme. It identifies the key trends impacting the growth of the sector over the next 12 to...
-
Sector Analysis
Fostering Trust in Insurance
"Fostering Trust in Insurance", report takes a look at the concept of trust and its growing importance to consumers - and by extension to insurance propositions - in an era of GDPR-led data protection and a digital, connected world. The report discusses not only the extent to which trust is sought by consumers, but highlights two key routes to achieving trustworthiness within the insurance market, including case studies of brands taking these steps. Being trusted is key to any service...
-
Sector Analysis
The Challenges Driving the Digital Transformation of Insurance
"The Challenges Driving the Digital Transformation of Insurance", report takes a look at the forces driving new and innovative approaches to providing excellent customer experiences within insurance. The reports identifies the ways in which consumers have changed and how customer servicing needs to be viewed in a different light, before focusing on particular new developments and innovative propositions that display approaches key to providers’ future survival. The momentum of change and technological innovation within insurance has exploded in the last...
-
Thematic Analysis
Direct to Customer in Insurance – Thematic Research
This report explores how the insurance industry has evolved from selling products almost solely via brokers and other intermediaries to more direct methods as consumers become increasingly connected. It highlights which business lines have been most commoditized, rendering them more suitable for direct and unadvised sales. It explores how insurers are changing their communication strategies in a bid to improve customer engagement and retention. The report also reveals which mediums and technologies have the potential to generate further opportunities to...