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Product Insights
Quarterly Breakfast Cereals pricing trends in the United States
Consumers' preferences for stores are most heavily influenced by pricing and promotions, but brands and retailers continue to adjust prices and promotions based on insufficient information from expensive, drawn-out, and incomplete audits of rival techniques. Brands and retailers can benefit from the unique intelligence provided by GlobalData Ecommerce Price Tracker, covering millions of SKUs, to identify, anticipate, and implement important business choices. GlobalData's new report titled "Quarterly Breakfast Cereals pricing trends in the United States" serves as a crucial resource...
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Consumer Insights
TrendSights Analysis: Individuality and Self-Reliance – How consumers’ consumption decisions are influenced by their desire for individualism and expression
This research explores Individuality and Self-Reliance in the context of GlobalData's TrendSights framework. Individuality and Self-Reliance is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. Today’s post-materialistic...