-
Sector Analysis
Consumer and Market Insights: Bakery and Cereals in Saudi Arabia
The Saudi Arabian Bakery and Cereals market will register higher value growth during 2015-2020 compared to 2010-2015. Bread & Rolls is the leading category in both value and volume terms, while the Cereal Bars category is expected to witness fastest growth during 2015-2020. Purchasing behavior of consumers is inclined toward value for money products in the Saudi Arabian Bakery and Cereals market. Le Saffre, Bassamh Marketing Co Ltd and General Mills, Inc. are the leading companies in the Bakery and...
-
Consumer Insights
TrendSights Analysis: Authenticity & Heritage – Meeting local needs through product positioning, production methods, and formulation
"TrendSights Analysis: Authenticity & Heritage", explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last. Authenticity & Heritage refers to the story and genuineness of brands or products, which are based on formulations, production methods, and brand history. As such, consumers are interested in brands with a compelling backstory....