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Case Studies
Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding
Video blogger licensing has quickly become a "shortcut" to creating a successful personal care product range. Praise from its celebrity co-creator and consistent promotion through their videos and blog posts, serve as very strong advertisements, saving the original brand money that might otherwise have been spent on traditional ways of promoting a product. Beauty brands can significantly premiumize their image by applying a carefully chosen license or idealistic message for their products. Similar results can be obtained by linking their...