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Sector Analysis
NewDeep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
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Sector Analysis
Business of the National Football League (NFL) 2023-24 – Property Profile, Sponsorship and Media Landscape
Explore trends and actionable insights from the following data in our ‘Business of National Football League (NFL) 2023-2024’ report: Details of the financial revenue generators across the professional American football league. Ranking of competing teams based on commercial revenue and insights with a particular focus on the sponsorship and media revenue generated for the 2023-2024 season. Analysis of main commercial deals with major sponsors such as Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx,...
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Sector Analysis
Super Bowl 2023 – Event Analysis
Super Bowl 2023 Event Analysis Report Overview The Super Bowl has lucrative broadcast deals across the globe, many of which are included within NFL broadcasting packages. Similarly, most Super Bowl sponsorships are included with NFL deals as well. 69 broadcast deals were struck for media rights to show the Super Bowl 2023 across the world. The most common deal length that brands have agreed with the Super Bowl is for one or two years. The Super Bowl 2023 analysis report...