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Case Studies
Success Case Study: Green Giant “Swap-In” Frozen Vegetables – Frozen vegetable innovation making healthy swaps easier
"Success Case Study: Green Giant "Swap-In" Frozen Vegetables" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Green Giant's new "swap-in" frozen vegetable innovation in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products as well as avoid risk. 48% of US consumers try to eat vegetables as much as possible, rising to 54%...
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Analyst Opinions
ForeSights: Wonky Fruit and Vegetables – Embracing ‘ugliness’ and imperfection in the fight against food waste
"ForeSights: Wonky Fruit and Vegetables" explores the new and emerging concept of wonky fruit and vegetables in the FMCG industry, explaining what it is and asking why it is important. The report also considers the various actors involved and the impact of the trend across the FMCG supply chain. The conclusions reached are underpinned by GlobalData's unique blend of proprietary consumer insight and innovation knowledge. Millions of tonnes of edible produce are wasted each year by retailers, businesses, and households,...
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