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Sector Analysis
NewDecoding Samsung’s YouTube Advertising Strategy in Q1 2024​
This comprehensive report examines Samsung Electronics Co Ltd, advertising tactics for its products like Galaxy S24 Ultra, Galaxy Book4 Ultra and ViewFinity Monitor from January 1, 2024 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Samsung Electronics Ltd, communicates its brand values and aims to resonate with its audience....
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Sector Analysis
NewDecoding Apple’s YouTube Advertising Strategy in Q1 2024
This comprehensive report examines Apple Inc.'s advertising strategy on YouTube during January 1 to March 31, 2024. It dissects targeted demographics, core values, and conveyed benefits, emphasizing values like innovation and reliability. Utilizing metrics such as viewership and consumer engagement, the report evaluates the effectiveness of these strategies. It delves into how Apple Inc. communicates its brand values and aims to resonate with its audience. Through thematic approaches, it seeks to establish emotional connections with consumers, providing valuable insights for...
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Thematic Analysis
NewMedia M&A Deals Q1 2024 – Top Themes – Thematic Intelligence
This report analyzes the disruptive themes that have driven M&A activity in Q1 2024 in the Media Sector. The media M&A market in Q1 2024 witnessed deals worth $33 billion, an increase of 16% compared to Q1 2023. In terms of deal volume, there was a 8% fall from 432 deals in Q1 2023 to 397 M&A deals in Q1 2024. This year recorded 11 mega deals (defined as any deal valued at or more than $1 billion), 267% increase...
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Thematic Analysis
NewAdvertising Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic campaigns that evolve according to consumer response. As a result, the relationship between technology, artists, and brands paying for campaigns will profoundly change over the coming years. There is a real concern that advertisers will divert their money into AI-generated art rather than paying artists and...
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Thematic Analysis
NewGaming Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Tencent remains on top of the thematic screen of GlobalData’s gaming sector scorecard. It scores 5 out of 5 across six of the 10 themes that matter most in this market, including mobile gaming, social media, ecommerce, esports, game development, and China impact. It scores 4 out of 5 for the artificial intelligence (AI), metaverse, and cloud gaming themes. The only theme in which Tencent does not score well is regulation, but it is far from alone. All gaming companies...
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Thematic Analysis
NewEcommerce Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Consumers expect a seamless digital experience when shopping online, and central to this is a safe and secure payment process. Digital payments is an important theme for ecommerce companies, with all of the top five companies in the thematic screen of GlobalData’s ecommerce sector scorecard scoring at least 4 out of 5 in this theme. Additionally, the top three ranked companies (Visa, Mastercard, and Klarna) all provide consumer payment services, highlighting the importance of this aspect of ecommerce.
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Thematic Analysis
NewPublishing Sector Scorecard, Q1 2024 Update – Thematic Intelligence
AI continues to disrupt the publishing industry, and thus, the theme appears to be where the most progress is happening. To cope with the winds of change, publishers are holding AI-related conferences, building AI teams, and enhancing their offerings with AI, including launching new AI features like chatbots to improve user experiences.
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Thematic Analysis
NewSocial Media Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Gen Z favorite TikTok has grown very quickly over the last few years, reaching more than a billion users. However, there are signs that TikTok's growth has begun to plateau for the first time since its launch in 2016. It has also been caught in the US-China geopolitical tensions, with US lawmakers introducing legislation that would ban app stores from distributing TikTok unless ByteDance, its Chinese owner, divests control of the popular video-sharing platform. In the meantime, Instagram's push into...
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Thematic Analysis
NewMusic, Film, and TV Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Amazon retains its lead on the thematic screen of GlobalData’s music, film, and TV sector scorecard. Since the last quarter, Tencent has fallen from second position to fifth as Netflix, Disney, and Apple climbed to second, third, and fourth places, respectively.
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Sector Analysis
NewTop 10 Gaming Companies on Reddit in Q4 2023 – Comprehensive Study on Top Trends, Conversation Categories and Sentiments
This comprehensive report delves into the top 10 most talked-about Gaming companies on Reddit in Q4 2023, offering a detailed brand analysis of each of these top-mentioned companies. It uncovers the primary topics of discussion among Reddit users, which may include recurring trends, patterns, or standout moments surrounding these companies. The report also focuses on sentiment analysis, which involves gauging the overall sentiment or emotional tone of Reddit conversations about these Gaming companies. This extensive report delves into a thorough...