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Thematic Analysis
NewSocial Media Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Gen Z favorite TikTok has grown very quickly over the last few years, reaching more than a billion users. However, there are signs that TikTok's growth has begun to plateau for the first time since its launch in 2016. It has also been caught in the US-China geopolitical tensions, with US lawmakers introducing legislation that would ban app stores from distributing TikTok unless ByteDance, its Chinese owner, divests control of the popular video-sharing platform. In the meantime, Instagram's push into...
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Thematic Analysis
Social Media – Thematic Intelligence
Social Media Report Overview Social media companies are diversifying away from their ad-funded business model due to increased regulatory scrutiny. In 2023 alone, some leading players have been fined for breaching data privacy laws over their ad-targeting practices. Regulators have also accused them of monopolistic behavior around access to personal data. The social media thematic report provides an overview of the social media theme. It identifies the key trends impacting the growth of the sector over the next 12 to...