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Case Studies
Household Care and Laundry Packaging Opportunities - New Packaging Formats and Value-added Features
Category Packaging Opportunities Household Care and Laundry explores new packaging formats and value-added features in the household care and laundry categories, using examples from GlobalData's Pack-Track innovation tool. With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. Functionality is one of them and has always been important in the sector, since...
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Case Studies
Baby and Child Care Packaging Opportunities - New Packaging Formats and Value-added Features
Category Packaging Opportunities Baby and Child Care explores new packaging formats and value-added features in the baby and childcare categories, using examples from GlobalData's Pack-Track innovation tool. With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to changing...
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