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Product Insights
The Business of the Africa Cup of Nations 2025
The "Business of AFCON 2025" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a closer look at the biggest national team soccer competition in Africa. The report highlights the media rights landscape and sponsorship portfolios of the tournament, a look at all competing teams official kit suppliers. Furthermore, the report takes a closer look at the tournament from other key commercial revenue streams including ticket prices and attendances. The report also explores...
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Product Insights
The Business of the NFL 2025
Understand the Commercial Power of the NFL The NFL continues to dominate the global sports business landscape as one of the world’s most commercially successful leagues. Part of GlobalData’s “Business of” series, this report provides a detailed analysis of the National Football League’s commercial ecosystem, exploring key revenue streams, sponsorship activity, media rights, audience growth, and team-level business strategies. The report examines the NFL’s primary commercial assets across all 32 franchises, including sponsorship deals, annual partnership values, broadcast rights, attendance...
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Sector Analysis
Post Event Analysis - World Darts Championships 2026
An analysis of the recent 2026 World Darts Championships, including a look at its sponsorship portfolio, broadcasters, prize money attendance and ticketing. Premium Pay-TV Proof: Sky Sports 2026 World Championship coverage confirmed darts as premium pay-TV, with the final peaking at 3.1 million and averaging 2.7 million, Sky’s biggest non-football peak in 12 months. PDC Moves to Peacock in the US: NBC acquired U.S. rights for the 2026 PDC World Championship in May 2025, replacing DAZN. Greater distribution via NBC...
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Sector Analysis
Sponsorship Sector Report - Non-Alcoholic Beverages - EMEA 2025
This report provides an overview of the non-alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: The non-alcoholic beverages sector in EMEA showed resilience through pandemic-driven contraction and rebounded by investing in fewer, higher-value deals, particularly in response to shifting consumer demand for healthier drinks and brand visibility through major sports...
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Sector Analysis
Sponsorship Sector Report - Gambling and Betting EMEA 2025
This report provides an overview of the gambling and betting sector across the EMEA region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Between 2020 and 2024, gambling and betting brands rapidly increased their sports sponsorship investments in EMEA, but growth is expected to slow due to regulatory pressures and changing public sentiment. Soccer overwhelmingly dominates gambling and...
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Product Insights
The Business of NBA 2025-26
The "Business of the NBA 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a closer look at the most followed sports league in North America. The report highlights the media rights landscape and sponsorship portfolios of NBA, a long with a comprehensive overview into the team sponsorship market, highlighting Nikes kit supplier contract with the league and all team patch partners. The report also looks the in-season competitions - namely the...
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Sector Analysis
Sponsorship Sector Report - Alcoholic Beverages - EMEA 2025
This report provides an overview of the alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: EMEA alcoholic-beverage sports sponsorship has evolved toward more selective, high-impact partnerships that emphasize responsible consumption and increasingly spotlight non/low-alcohol products to align with growing health consciousness and tighter advertising scrutiny. Sport Analysis: Across EMEA, alcoholic...
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Sector Analysis
Sponsorship Sector Report - Consumer Goods EMEA 2025
This report provides an overview of the consumer goods sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Size & Stability: EMEA consumer goods sponsorship remains high-volume and stable. Deal count rose from 1,175 (2020) to 1,433 (2024) then eased to 1,381 (2025). Annual spend stayed rangebound, peaking at $697.81 million (2021) and ending...
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Product Insights
The Business of UEFA club competitions 2025-26
The "Business of the UEFA club competitions 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the three continental soccer tournaments run by UEFA. The report highlights the media rights landscape and sponsorship portfolios of all three competitions. The report also explores the front-of-shirt market and kit supplier market across all competing teams. The report also looks hosting rights, social media numbers and makes an assessment on the...
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Sector Analysis
Post Event Analysis - British & Irish Lions Tour 2025
Understand the Commercial Impact of the 2025 Lions Tour The 2025 British & Irish Lions Tour 2025 offers a strong case study in sports commercialisation, combining global media reach, high-value sponsorships and record attendance. This report helps you understand how the tour performed across key commercial areas, including broadcasting, sponsorship and ticketing. As a result, you can better assess how major sporting events are monetised and scaled. Report Value Proposition – Why This Matters for You This report goes beyond...
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