Sports Sponsorship by Tourist Boards – Analysing Biggest Brands and Spenders, Venue Rights, Deals and Case Studies
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Tourist Boards Sports Sponsorship Market Overview
A complete overview of the tourist board sector across the globe. The report includes market insight and sector and brand analysis.
The brand’s largest deal is with Arsenal FC which is worth in total $56.19 million. Included in the deal is the right for Visit Rwanda to serve as the club’s sleeve sponsor until the end of the 2024/25 Premier League season. This national tourist board, now globally recognized has chosen to spend the vast majority of its sport sponsorship funds on two separate deals with Arsenal FC and Paris Saint-Germain FC. The largest deal in the United Kingdom is Visit Rwanda’s deal with Arsenal FC. Most tourist board deals in the United Kingdom are in soccer. There is currently a total of 61 active soccer partnership deals in place with high profile soccer teams. Soccer is estimated to receive $52.99 million more in sponsorship investment than the second placed sport, cricket. Tourist board companies have been able to strike deals with many iconic soccer teams especially in Europe with teams that include Liverpool FC, SSC Napoli and Bayern Munich. Fifteen tourist boards have managed to secure kit sponsorship deals with soccer teams ranging from short sponsorship to front of shirt sponsorship.
Tourist Boards Sports Sponsorship Landscape, Segmentation by Sports Type
Soccer, Triathlon, Motorsport, Netball, Horse Racing, Rugby League, Field Hockey, Golf, Cycling – Road, Cricket, and others are some of the major sports in the tourist boards sports sponsorship landscape.
Across the world, soccer is the most popular sport for tourist boards partnerships in terms of annual value. Many soccer clubs including Arsenal FC and AFC Ajax have provided major shirt sponsorship opportunities which Visit Rwanda and Curacao Tourism have chosen to pursue. Worldwide, tourist board firms have a total of 61 active soccer deals in place which clearly makes this the sport most numerically involved in sponsorship, beating rugby league by 51 deals.
Tourist Boards Sports Sponsorship Landscape by Sports Type
To know more about the various sports in the tourist boards sports sponsorship landscape, download a free report sample
Tourist Boards Sports Sponsorship Landscape, Segmentation by Category
The key categories in the tourist boards sports sponsorship landscape includes venue, event, series, federation, and teams. Deals with teams and federations dominate the market, both in terms of volume and value. Brands often choose to partner with teams, in the hope of creating a close connection with their fans. As part of these partnerships, brands can also be allowed to work with star players.
Tourist Boards Sports Sponsorship Landscape by Categories
To know more about the categories in the tourist boards sports sponsorship landscape, download a free report sample
Tourist Boards Sports Sponsorship Landscape, Segmentation by Markets
The major sponsorship markets in the tourist boards sports sponsorship landscape include the United Kingdom, Netherlands, Croatia, Germany, France, Spain, Italy, India, Japan, Australia, the US, and Mexico. The United Kingdom is the largest market for tourist board companies in sports sponsorship in 2023.
Tourist Boards Sports Sponsorship Landscape by Major Markets
To know more about the markets in the tourist boards sports sponsorship landscape, download a free report sample
Tourist Boards Sports Sponsorship Landscape by Active Brands
Some of the most active brands in the tourist boards sports sponsorship landscape include Visit Victoria, La Region Occitanie, Sud de France, Visit Rwanda, Trentino, Steiermark, Las Vegas Convention and Visitors Authority, and Visit Costa del Sol. 9. Across the globe Visit Rwanda are currently the biggest spending brand in the tourist board sector. Of all the tourist boards brands, the official tourist board Visit Victoria, are currently the most dominant in terms of active deals.
Overall brands from the tourist boards sector have invested far less into growing their sport sponsorship portfolios compared to brands in the sectors such as technology, automotive and beverages which have developed significantly greater portfolios both in volume and value.
Tourist Boards Sports Sponsorship Landscape by Active Brands
To know more about the active brands in the tourist boards sports sponsorship landscape, download a free report sample
Segments Covered in the Report
Tourist Boards Sports Sponsorship Landscape, by Categories
- Venue
- Event
- Series
- Federation
- Teams
Tourist Boards Sports Sponsorship Landscape, by Major Markets
- The United Kingdom
- Netherlands
- Croatia
- Germany
- France
- Spain
- Italy
- India
- Japan
- Australia
- The US
- Mexico
Scope
The report looks to offer a detailed insight into the tourist board sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the tourist board sector globally. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the tourist board sector has performed in the sports sponsorship industry, in the sense of both business and popularity.
Odisha Tourism
Visit Qatar
Visit Malta
Visit Victoria
Hawaii Tourism Authority
La Region Occitanie
Table of Contents
Table
Frequently asked questions
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Which is the leading sport in the tourist boards sports sponsorship landscape?
Across the world, soccer is the most popular sport for tourist boards partnerships.
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Which is the leading category in the tourist boards sports sponsorship landscape?
Teams is the leading category in the tourist boards sports sponsorship landscape in terms of value.
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Which is the leading market in the tourist boards sports sponsorship landscape?
The United Kingdom is the largest market for tourist board companies.
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Which are the major brands in the tourist boards sports sponsorship landscape?
Some of the most active brands in the tourist boards sports sponsorship landscape include Visit Victoria, La Region Occitanie, Sud de France, Visit Rwanda, Trentino, Steiermark, Las Vegas Convention and Visitors Authority, and Visit Costa del Sol.
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