Sports Sponsorship by Tourist Boards – Analysing Biggest Brands and Spenders, Venue Rights, Deals and Case Studies

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Tourist Boards Sports Sponsorship Market Overview

A complete overview of the tourist board sector across the globe. The report includes market insight and sector and brand analysis.

The brand’s largest deal is with Arsenal FC which is worth in total $56.19 million. Included in the deal is the right for Visit Rwanda to serve as the club’s sleeve sponsor until the end of the 2024/25 Premier League season. This national tourist board, now globally recognized has chosen to spend the vast majority of its sport sponsorship funds on two separate deals with Arsenal FC and Paris Saint-Germain FC. The largest deal in the United Kingdom is Visit Rwanda’s deal with Arsenal FC. Most tourist board deals in the United Kingdom are in soccer. There is currently a total of 61 active soccer partnership deals in place with high profile soccer teams. Soccer is estimated to receive $52.99 million more in sponsorship investment than the second placed sport, cricket. Tourist board companies have been able to strike deals with many iconic soccer teams especially in Europe with teams that include Liverpool FC, SSC Napoli and Bayern Munich. Fifteen tourist boards have managed to secure kit sponsorship deals with soccer teams ranging from short sponsorship to front of shirt sponsorship.

Tourist Boards Sports Sponsorship Landscape, Segmentation by Sports Type

Soccer, Triathlon, Motorsport, Netball, Horse Racing, Rugby League, Field Hockey, Golf, Cycling – Road, Cricket, and others are some of the major sports in the tourist boards sports sponsorship landscape.

Across the world, soccer is the most popular sport for tourist boards partnerships in terms of annual value. Many soccer clubs including Arsenal FC and AFC Ajax have provided major shirt sponsorship opportunities which Visit Rwanda and Curacao Tourism have chosen to pursue. Worldwide, tourist board firms have a total of 61 active soccer deals in place which clearly makes this the sport most numerically involved in sponsorship, beating rugby league by 51 deals.

Tourist Boards Sports Sponsorship Landscape by Sports Type

Tourist Boards Sports Sponsorship Landscape by Sports Type

To know more about the various sports in the tourist boards sports sponsorship landscape, download a free report sample

Tourist Boards Sports Sponsorship Landscape, Segmentation by Category

The key categories in the tourist boards sports sponsorship landscape includes venue, event, series, federation, and teams. Deals with teams and federations dominate the market, both in terms of volume and value. Brands often choose to partner with teams, in the hope of creating a close connection with their fans. As part of these partnerships, brands can also be allowed to work with star players.

Tourist Boards Sports Sponsorship Landscape by Categories

Tourist Boards Sports Sponsorship Landscape by Categories

To know more about the categories in the tourist boards sports sponsorship landscape,  download a free report sample

Tourist Boards Sports Sponsorship Landscape, Segmentation by Markets

The major sponsorship markets in the tourist boards sports sponsorship landscape include the United Kingdom, Netherlands, Croatia, Germany, France, Spain, Italy, India, Japan, Australia, the US, and Mexico. The United Kingdom is the largest market for tourist board companies in sports sponsorship in 2023.

Tourist Boards Sports Sponsorship Landscape by Major Markets

Tourist Boards Sports Sponsorship Landscape by Major Markets

To know more about the markets in the tourist boards sports sponsorship landscape, download a free report sample

Tourist Boards Sports Sponsorship Landscape by Active Brands

Some of the most active brands in the tourist boards sports sponsorship landscape include Visit Victoria, La Region Occitanie, Sud de France, Visit Rwanda, Trentino, Steiermark, Las Vegas Convention and Visitors Authority, and Visit Costa del Sol. 9. Across the globe Visit Rwanda are currently the biggest spending brand in the tourist board sector. Of all the tourist boards brands, the official tourist board Visit Victoria, are currently the most dominant in terms of active deals.

Overall brands from the tourist boards sector have invested far less into growing their sport sponsorship portfolios compared to brands in the sectors such as technology, automotive and beverages which have developed significantly greater portfolios both in volume and value.

Tourist Boards Sports Sponsorship Landscape by Active Brands

Tourist Boards Sports Sponsorship Landscape by Active Brands

To know more about the active brands in the tourist boards sports sponsorship landscape, download a free report sample

Segments Covered in the Report

Tourist Boards Sports Sponsorship Landscape, by Categories

  • Venue
  • Event
  • Series
  • Federation
  • Teams

Tourist Boards Sports Sponsorship Landscape, by Major Markets

  • The United Kingdom
  • Netherlands
  • Croatia
  • Germany
  • France
  • Spain
  • Italy
  • India
  • Japan
  • Australia
  • The US
  • Mexico

Scope

The report looks to offer a detailed insight into the tourist board sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Key Highlights

A detailed overview of the tourist board sector globally. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Reasons to Buy

For those wanting an in-depth analysis of how the tourist board sector has performed in the sports sponsorship industry, in the sense of both business and popularity.

Visit Rwanda
Odisha Tourism
Visit Qatar
Visit Malta
Visit Victoria
Hawaii Tourism Authority
La Region Occitanie

Table of Contents

Executive Summary

Introduction

Market Insights

Sponsorship Market Trend

Tourist Board sponsorship market trend

Sector Analysis

Sector Summary

Top Sports by Value and Volume

Product Category Breakdown

Top Key Product Sponsorship Markets Across The Globe

Biggest Deals Tourist Board Sector

Top 10 Expiring Deals in 2023

Case Study

Case Study: Premier League teams to ban gambling sponsorship on front of shirts

Brand Analysis

Brand Summary

Breakdown of spend globally by brands’ home regions

Most Active Brands

Biggest Spenders

Key Brands Analysis

Appendix

Sources

Table

Market Trend Tables

tourist board Sponsorship Market Trends Table

Top Sports by Value and Volume Tables

Product Category Breakdown Tables

Biggest Deals Tables

Product Category Breakdown Table

Most Active Brands Table

Biggest Spenders Table

Frequently asked questions

Sports Sponsorship by Tourist Boards – Analysing Biggest Brands and Spenders, Venue Rights, Deals and Case Studies standard reports
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