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Sector Analysis
Business of the French Open 2021 - Property Profile, Sponsorship and Media Landscape
The business of the French Open takes a look at the 2021 Roland Garros championships, specifically looking at the monetary incomings associated with it. The 2021 event, like the 2020 edition of the tournament, was hit hard by the global pandemic, something this report looks closely at. As well as looking at the overall sponsorship and media landscapes, the report also looks at lost ticketing revenue and the sponsorship and popularity of the athletes from an individual perspective.
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Sector Analysis
Business of the Lions Tour 2021 - Property Profile, Sponsorship and Media Landscape
The business of the Lions Tour takes a look at the 2021 edition of the touring rugby union, specifically looking at the sponsorship and media landscapes associated with it. The 2021 event had initially hoped it could avoid the consequences and pitfalls of COVID-19 but despite being 16 months after the major outbreak of the virus, has been subject to a number concerns, including doubts whether the event would even go ahead, with infections of the virus in South Africa...
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Sector Analysis
Business of Liga MX 2020-21 - Property Profile, Sponsorship and Media Landscape
This report analyses the commercial landscape of Liga MX
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Thematic Analysis
ESG (Environmental, Social, and Governance) in Sport - Thematic Research
Climate change creates extreme weather patterns that continue to wreak havoc on the sports industry. Many teams, leagues, and event organizers have joined the race for carbon neutrality by reducing waste and offsetting carbon emissions. There are 244 signatures of the Sport for Climate Action Framework, led by the UN Framework Convention on Climate Change (UNFCCC). However, there is no sign of a weakening relationship between sports companies and high carbon sponsorship. The sports industry is both a driver and...
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Thematic Analysis
Video Streaming and Sport - Thematic Research
Sports have emerged as one of the most lucrative businesses in recent decades due to their massive popularity and huge fan bases. Viewers have been inadvertently driving up investments in sports, with brands and sports companies. The business models are being upgraded to win new fans. Many major sports leagues and teams are employing strategies to win new fans across the globe broadening their appeal and increasing potential business opportunities. The rise of the internet and streaming platforms has changed...
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Sector Analysis
Tokyo City Sport Landscape - Analysing City’s Sport Profile, Events and Sponsorships
This city profile looks at the sporting environment of the host of the 2020 Olympic Games and the 2019 Rugby World Cup, Tokyo Japan. While the Games of 2020, delayed to 2021 due to the pandemic are the intended centrepiece of Japanese sport, the city boasts several other regular sporting events which compliment the world's most populated city's sporting market. The city has a strong sport team ecosystem, with several soccer teams, as well as basketball and baseball, which grew...
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Sector Analysis
Rome City Sport Landscape - Analysing City’s Sport Profile, Events and Sponsorships
This city profile considers the sporting ecosystem of the Italian capital, Rome, the Eternal City. Looking closely at Rome and its ability to host international sport events, its professional sport teams, and competitions that will grace the city in 2021, the profile will look into the biggest sponsorship deals that will be activated in Rome in 2021, from Euro 2020 to the Italian Open and the Rome Forumula E Prix. The profile also considers the city's soccer market, with rivals...
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Company Insights
Business of Concacaf - Property Profile, Sponsorship and Media Landscape
This report takes a closer look at the commercial value of Concacaf's international competition portfolio, as well as the major international soccer governing bodies which compete within these competitions. Considering the kit supplier market for federations in North and Central America and the Caribbean, the report will look at which brands see the most value in Concacaf nations, its biggest deals and most valued federations.
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Sector Analysis
Los Angeles City Sport Landscape - Analysing City’s Sport Profile, Events and Sponsorships
This Los Angeles city profile covers the sporting landscape of the city providing readers with an understanding of the city's teams, venues, biggest stakeholders and sponsorship agreements. The profile covers the biggest sponsorship deals in Los Angeles's sporting backdrop, as well as its future events, which include the Olympic Games, FIFA World Cup fixtures and NFL Super Bowl games, ensuring that the city will remain the USA's sporting capital.
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Thematic Analysis
Digital Media and Sport - Thematic Research
Digital media is officially defined as video, audio, software, or any other content that is created, edited, stored, or accessed in a digital form. Among the most popular digital media platforms are sharing websites such as YouTube and Spotify, social media platforms such as Twitter and Instagram, service-oriented websites such as Uber and Airbnb, and knowledge-sharing platforms such as Quora and StackOverflow. Many of these platforms began their development in the late 2000s, and many now rank among the most...
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