Business of the Lions Tour 2021 – Property Profile, Sponsorship and Media Landscape
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Combining the four individual teams of England, Ireland, Scotland and Wales, the lions Tour remains a highly popular rugby event which unites the supporters of these teams. One of the major misses from the 2021 Tour stems around the lack of crowds, a huge disappointment to the fans of the teams, with British and Irish fans usually travelling across the world to generate a fantastic atmosphere at the games. The report takes a closer look at how COVID-19 has impacted the run up and organisation of the Tour as well as looking at the overall commercial landscape of it.
Scope
This report outlines the entire commercial landscape of the 2021 Lions Tour of South Africa, taking an in-depth look at all the major deals linked to both touring series and the two participating team set ups. The report looks at the sponsorship and media landscape of the series whilst also looking at how much money the Tour will have lost in revenue from missed ticket sales, with the entire Tour capable of hosting 582,012 fans across all stadiums.
Key Highlights
A clear and in-depth breakdown of all concerned deals with the Lions Tour and how they impact on the series. Great context offered, with comparisons to previous tours of the Lions series and specific details on the impact of the global pandemic and where it could see its biggest losses in 2021.
Reasons to Buy
The report offers a comprehensive look at the biggest and most prestigious rugby union series event in 2021. As well as looking at the competition commercial incomings, the report also explores the teams in closer detail, highlighting their main individual players, past history of success in the Tour and current sponsorship portfolio.
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