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Sector Analysis
Analysing the Commercial Impact of the reform of European Soccer Competitions
This report analyses the commercial impact of European club football competition reforms
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Sector Analysis
Brisbane City Sport Landscape - Analysing City’s Sport Profile, Events and Sponsorships
This city profile analyses the sporting landscape of Queensland's capital city Brisbane, while also looking at the major teams and sponsorship deals within the city's sport market. This analysis also uncovers sponsorship trends with Brisbane's sport market, as well as looking ahead to the city's role as host in major international sporting events, with Brisbane set to welcome the Olympic Games in 2032. This city profile will also consider some of the key tourism metrics for Brisbane and provide an...
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Thematic Analysis
Wearable Tech in Sport - Thematic Research
As per the estimates by Globaldata, the wearable tech market was valued at $59 billion in 2020 and the market is expected to grow at a CAGR of more than 15% during 2021-2030. The growth will come from hearables and smartwatches, while fitness trackers' popularity will wane due to their limited capabilities compared to smartwatches. The other segments such as smart clothing, augmented (AR) headsets, virtual reality (VR) headsets, and smart glasses are still in the early stages of development....
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Sector Analysis
Major Men's Golf Events in 2021 - Post Event Analysis
An insightful look in to the commercial landscape and success of the five major men's golf events which took place in 2021. The report looks at all four of the annual majors as well as the postponed Ryder Cup competition. Offers a detailed breakdown of how each of these five tournaments faired in 2021 in the backdrop of COVID-19 and other challenges.
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Sector Analysis
Tennis Grand Slams 2021 - Post Event Analysis
An insightful look in to the commercial landscape and success of the tennis Grand Slams in 2021. The report looks at all four individually as well as offering comparative stats which to breakdown how each has faired in contrast.
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Sector Analysis
Sport Stadium Naming Rights - Analysing Regional Imbalance, Title Partner Deal and Deal Values, Sponsor’s Sector and Location
The stadium naming rights report looks at the current landscape for main sponsorship rights to the biggest and most popular stadiums in the world. In particular, the report focuses and makes a contrast between the landscape felt between the five biggest European soccer leagues and the five biggest sports leagues in North America. It looks closely and breaks down every deal pertaining to each team and generates some interesting insights and trends in the market. Great for under the current...
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Sector Analysis
The Business of Olympic Games - Tokyo Olympic Games Overview, Impact of COVID-19, Sponsorship and Media Landscape
The Business of the Olympics report takes a much closer and in-depth look at the delayed 2020 Games in Tokyo. The report itself aims to highlight the business operations that are involved in the Olympics from media to sponsorship landscapes, highlighting trends and insights into the evolution of these packages for sponsors and broadcasters over the cycles of recent hosted editions of the Games. Further to this, the report breaks down the current landscape of the Tokyo event specifically, breaking...
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Sector Analysis
New York City Sport Landscape - Analysing City’s Sport Profile, Events and Sponsorships
This city profile analyses whether New York City has the tools to be able to take on large scale sporting events, while also looking at the biggest stakeholders within the city's sporting landscape and annual events hosted in New York, such as the US Open and New York Marathon. This analysis also uncovers the lure of New York based sporting properties, with New York sides in the NFL, NBA and MLB holding some of the biggest sponsorship deals within their...
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Sector Analysis
World Men’s Handball Championship 2021 - Property Profile, Sponsorship and Media Landscape
Detailed report looking over the 2021 IHF Men's Handball World Championships in Egypt. The report takes a closer look at the sponsorship and media landscape of the tournament and the effect COVID-19 has on its preparations.
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Sector Analysis
Gambling and Gaming Sponsorship Landscape in North America 2021
The report analyses that nascent betting sponsorship landscape in the major US sports leagues
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