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Thematic Analysis
Travel and Tourism M&A Deals 2024 - Top Themes - Strategic Intelligence
This report analyzes the disruptive themes that have driven M&A activity in 2024 in the Travel & Tourism Sector
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Case Studies
Dark Tourism - An insight into a growing niche tourism trend - Case Study
This case study looks at the increasing interest behind the niche tourism segment of Dark Tourism. It discusses the concept of Dark Tourism and the role of travel industry players and tourism bodies. The case study also discusses the challenges facing Dark Tourism and the impacts it may have as well as the potential opportunities associated with it. Finally, this case study looks at insight of Dark Tourism consumers and explores key attractions of Dark Tourism around the world.
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Thematic Analysis
Net Zero Strategies in Lodging - Strategic Intelligence
Net Zero Strategies in Lodging Strategic Report Overview By adopting a net zero strategy, lodging companies can protect their business against regulations like emissions pricing and fossil fuel phase-outs. This strategy can also help them meet the expectations of environmentally conscious consumers. Most major lodging companies have set both interim and long-term emissions targets. The “Net Zero Strategies in Lodging” strategic intelligence report gives you an in-depth insight into the net zero targets and performance of lodging companies. The report...
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Company Insights
Deutsche Lufthansa AG - Digital Transformation Strategies
Deutsche Lufthansa AG or the Lufthansa Group (Lufthansa) is a multinational aviation company comprising two segments: passenger airlines and aviation services. The passenger airlines segment encompasses several commercial airline brands, including Lufthansa Airlines, Brussels Airlines, SWISS, Austrian Airlines, Eurowings, Discover Airlines, Edelweiss Air, Air Dolomiti, Lufthansa City Airlines, Lufthansa CityLine, and an equity investment in SunExpress, a joint venture with Turkish Airlines. The aviation services segment comprises several business divisions, including logistics, maintenance repair and overhaul (MRO), Lufthansa Systems, and...
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Decoding Emirates’ YouTube Advertising Strategy
The report on Emirates' advertising strategies on YouTube from May 2024 to October 2024, focuses on key product based ads such as Emirates Refurbishment and New Era, First Emirates 777 Ready for Makeover, Emirates A380 Makeover and more. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as celebrity endorsement, visual storytelling, glide-step technology, superior comfort and more. Moreover, the report examines these campaigns' overarching themes of saftey, quality, efficiency, light weight...
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Thematic Analysis
Travel and Tourism M&A Deals Q3 2024 - Top Themes - Strategic Intelligence
This report analyzes the disruptive themes that have driven M&A activity in Q3 2024 in the Travel & Tourism Sector
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Company Insights
Alaska Air Group Inc. - Digital Transformation Strategies
Alaska Air Group Inc. Digital Transformation Strategies Overview Alaska Air has been focusing on using big data, artificial intelligence, cloud, connectivity, digital payments, electric vehicles, cybersecurity, innovation, online travel, and future of work to digitally transform its operations. The annual ICT spending of Alaska Air was estimated at $416.4 million for 2024. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Alaska Air is a US-based airline company. It offers services...
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Thematic Analysis
Artificial Intelligence (AI) in Travel and Tourism - Thematic Intelligence
Artificial Intelligence (AI) in Travel and Tourism Thematic Report Overview Artificial intelligence (AI) refers to software-based systems that use data inputs to make decisions on their own. Recent progress in machine learning (ML) on the back of improved algorithms and increasing computing power has enabled AI to solve real-life problems. Generative AI is revolutionizing business automation and transforming industries. AI-driven technologies are disrupting the travel and tourism sector. AI can analyze huge amounts of data, generating valuable insights that enhance...
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Case Studies
Key Insights into the Airline Industry - Case Study
Airline Industry Report Overview The travel industry is a competitive market and many sectors within this industry are constantly innovating ways to stay competitive. This includes innovating operations and marketing to be more cost-efficient, this is especially important with low-cost carriers. Airlines are also experimenting with traditional loyalty programs and memberships, to provide subscription-based travel, an example of this is Wizz Air’s ‘All You Can Travel’ membership. This case study looks at some use cases, opportunities, and challenges that face...
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Thematic Analysis
Metaverse in Travel and Tourism - Thematic Intelligence
This report analyzes the key theme of the metaverse in the travel and tourism sector. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of metaverse in action. The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. GlobalData estimates that the metaverse economy will be worth $400 billion by 2030, up from $48 billion in 2022. However,...
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