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Case Studies
Case Study: WeChat Mini-programs - The global tourist industry must capitalize on WeChat’s capabilities and wide reach to target Chinese tourists
GlobalData’s report "WeChat Mini-programs", offers an insight into how tourist businesses can capitalize on the new mini-programs launched by WeChat, the most influential social media app in China, in order to reach and engage with Chinese consumers and ultimately drive sales. China is the largest outbound market in the world with 145.2 million Chinese traveling abroad in 2017. Outbound tourist flows from China are expected to increase rapidly within the coming years, fueling a rapid growth in tourist spending too....
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Case Studies
Tourism Case Study: Norwegian Air - Analysis of the low cost carrier’s expansion and what can be learnt from it
GlobalData’s "Tourism Case Study: Norwegian Air", discusses the low cost carrier's expansion and offers an insight into the key reasons behind the success of the company. Within two decades, Norwegian has turned from a small regional airline with operations in Scandinavia into one of the largest and fastest growing low cost airlines globally, offering both short haul and long haul routes. The company has achieved to combine high quality and affordable prices, becoming among the top customer favorite globally. From...
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Consumer Insights
Millennial Traveler Insights: Understanding the motivations and behaviors of millennial tourists
GlobalData’s "Millennial Traveler Insights", report provides insight into understanding the motivations and behaviors of millennial tourists. It offers profile and demographic preferences of millennial travelers. The report shades light into future prospects and provides actionable insights. Globally, millennial travelers constitute around one-fifth of international tourists and generated annual tourism revenue of US$180 billion in 2016, grew at a CAGR of 30% during 2007-2016. About three-fifths of the world’s millennials are from Asia and out of this cohort, 33% are from...
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Track & Monitor
Tourism Potential Index 2018
GlobalData’s "Tourism Potential Index 2018", analyses 60 major developed and emerging tourist markets around the world. The model is divided into two parts: the first provides a ranking of the forecast average annual growth in international arrivals. The second part, a star rating, provides analysis of current conditions and a risk-adjusted assessment of growth potential. The star rating is based on four dimensions of potential: significance (20%), competitiveness (20%), attractiveness (35%), and convenience (25%). Within the dimensions there are a...
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Thematic Analysis
ESG (Environmental, Social, and Governance) in Travel and Tourism - Thematic Research
Transparency on ESG matters is now required by several other stakeholders and potential future ones. Investors will often assess a company’s ESG performance when conducting due diligence. Therefore, many company directors are allocating increasing amounts of capital and resources to address ESG aspects and increase attractiveness. 75% of travel and tourism executives stated that the pandemic has acted as a catalyst for increased action on ESG issues. Executives now realize the importance of adopting ESG strategies to address emerging macroeconomic...
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Thematic Analysis
Overtourism - Thematic Research
Overtourism essentially covers the overconsumption of resources. From Amsterdam to Venice, from New Zealand to Bali, and the national parks in the US, destinations worldwide were experiencing overtourism. However, fears of the spread of infection, social distancing, and quarantine requirements during the COVID-19 pandemic has minimized the threat of overtourism in the short term. COVID-19 has given destinations the time to re-think, re-build and re-invest in their tourism policies working towards a more sustainable future. Destinations are focusing on becoming...
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Case Studies
Wizz Air Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Wizz Air is a Hungarian Ultra-Low-Cost airline (ULCC), which connects passengers to destinations across Europe and beyond. Having launched its first flight in 2004, Wizz Air Flew its 200 millionth passenger in 2019. The airline, like many others has been severely impacted by the COVID-19 pandemic. However, recent expansion by the company shows strength and could pay dividends in the mid to long term. Key Highlights - According to GlobalData, Wizz Air is the 11th largest airline in Europe. Selling...
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Thematic Analysis
Impact of Terrorism and Conflicts on Travel and Tourism Industry - Thematic Research
Every terror attack or the upheaval caused by global conflict can impact the travel and tourism industry. Regardless of the intended target, the impact of such events can be felt worldwide. Travel restrictions underpinned by terrorism & conflict have the potential to restrict the freedom of movement of individuals and have negative implications for those dependent on tourism. As long as conflict continues, and the threat of terrorism remains the travel and tourism sector will continue to be impacted by...
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Sector Analysis
Russia Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2021 Update
GlobalData’s "Tourism Source Market Insight - Russia (2021)" report provides a thorough insight into Russia's domestic and outbound tourism market. The report looks at the profiles of Russian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Russian outbound travel market. Key Highlights - Domestic tourism declined by -68.3% YoY in 2020 and...
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Sector Analysis
Tourism Destination Market Insights - Western Europe (2020)
This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Western Europe as a destination market. Key Highlights - France is the most visited country in the world, welcoming 85.8 million visitors in 2019. France is popular amongst European tourists, with the UK, Germany and Belgium being the biggest source markets. However, France is also a popular country for visitors from further afield including China and the United States. - Spain...
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