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Consumer Insights
Consumer Trends: Hotels
This report draws on the expertise of GlobalData’s consumer panel of respondents to provide opinion and insight about the key drivers of booking trends & behaviors. This reports highlights hotel preferences amongst outbound tourists Comfort is the highest rated feature when choosing a hotel for a holiday, according to our survey results, with 92% of all respondents finding this factor either important or very important, followed by cost (91%). Good online customer reviews & ratings is also important at 78%,...
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Case Studies
Case Study: Sustainability in Hotels - How and why hotels are increasing their sustainability initiatives
GlobalData's Tourism Case Study looks at the growing importance of sustainability in the hotel industry, looking at why it is important, what hotels can do and are doing to react, and what potential pitfalls may lie ahead. It assesses a number of company-specific initiatives and aanlyzes what can be learned from them. The hotel sector historically creates a negative environmental impact through energy and water consumption, use of consumable and durable goods, and solid and hazardous waste creation. Over time,...
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Thematic Analysis
Thematic Research: Premiumization in Tourism 2019
International travel used to be exclusively for the super-rich but with low-cost flights and package deals, it has become much more inclusive in recent decades. However, there are still ample opportunities to keep attracting those able and willing to spend a great deal on travel experiences. When traveling, visitors tend to spend more than they would usually in day-to-day life, which results in an ideal environment for premiumization. Hyper-premiumization is another step further, reserved for those with a very high...
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Sector Analysis
Tourism Source Market Insight: Russia
GlobalData’s Tourism Source Market Insight: Russia report provides a thorough insight into Russia's domestic and outbound tourism market. The report looks at the profiles of Russian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Russian outbound travel market. Key Highlights - After previous economic downturns, restrictions and uncertainty, Russian travelers are now...
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Thematic Analysis
Thematic Research: Brexit's impact on Tourism
Companies that reside within the travel and tourism industry need to actively prepare and reformulate their plans in preparation for Brexit. The current state leaves an array of factors that have the potential for drastic effects on all sectors within the industry. Due to the continual rejection of Theresa May’s deal and now her resignation from office, followed by a potential Conservative Leadership contest, the likelihood of a potential ‘No deal’ situation continues to come into play, thus business, DMOs,...
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Analyst Opinions
Tourism Source Market Insight: United Kingdom
GlobalData’s Tourism Source Market Insight: United Kingdom report provides a thorough insight into the UK's domestic and outbound tourism market. The report looks at the profiles of UK tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the UK outbound travel market. Key Highlights - In 2018, UK residents took 70.7 million international trips...
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Analyst Opinions
Tourism Destination Market Insights: United States (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
The United States provides a diverse range of attractions, experiences and activities appealing to all types of travelers from city slickers, heritage enthusiasts, culture seekers, avid sports fans and adventurers worldwide. It remains a highly popular destination, attracting large numbers of business and lesiure travelers. The report uses state and national focused analysis to explore inbound tourist markets, infrastructure and attractions, as well as risks and opportunities. The report provides clear insight into current and future tourism developments in the...
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Sector Analysis
Destination Market Insights: Caribbean - Analysis of source markets, infrastructure and attractions, and risks and opportunities
The Caribbean is one of the fastest growing destinations in the world. The rapid rise in tourism flows has brought a number of benefits including jobs and incomes. However, given that the nations of the region are among the most tourist dependent countries in the world, there are a number of issues which need to be addressed if growth is to be sustained. From creating unique and diverse tourism offerings, to fostering regional collaboration and investing in infrastructural projects, this...
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Case Studies
Case Study: Hotel Chain Brand Differentiation - How major companies are using an array of brands to appeal to all
GlobalData’s Tourism Case Study "Hotel Chain Brand Differentiation - How major companies are using an array of brands to appeal to all", looks at the multi-brand strategy employed by the world's leading hotel chains. It offers an insight into the key reasons behind this strategy, who the hotels are looking to attract and how successful the tactic is proving. Companies can differentiate their brands by age, budget, and type of traveller. Accor Hotels operates through 32 brands, Marriott owns a...
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Sector Analysis
Destination Market Insights: East Africa - Analysis of destination markets, infrastructure and attractions, and risks and opportunities
GlobalData’s Destination Market Insight provides in-depth analysis of a tourist destination, in this case for the East Africa region. The countries included in this report are Burundi, Djibouti, Eritrea, Kenya, Madagascar, Mauritius, Mozambique, Rwanda, Seychelles, Tanzania, and Uganda. The East African region is going from strength to strength with over 9 million international arrivals in 2018. Although recent terrorist attacks have affected Kenya’s inbound market, there is a positive trajectory across the region with GlobalData expecting arrivals to exceed 10...
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