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Case Studies
Case Study: Airbnb’s affiliations with DMOs and governments - How and why Airbnb is growing co-operation with DMOs and governments
GlobalData’s Tourism Case Study "Airbnb’s affiliations with DMOs and governments - How and why Airbnb is growing co-operation with DMOs and governments", looks at how Airbnb is partnering with destination marketing organizations to help boost ist business and aid those very same DMOs in the process. It offers an insight into the key reasons behind this strategy, why both sides are increasingly keen on the idea and looks at how successful it has proved so far. By 2016, affiliations with...
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Analyst Opinions
Trends in Global Millennial Travel: An insight into the key trends, behaviours and issues of millennial travellers
Millennials (Generation Y) represent a highly lucrative segment for businesses in the travel and tourism sector and will reach their peak earning and spending power in the next decade. It is therefore important to understand their behaviours. This report looks at those behaviours and their motivators, key millennial source markets, and offers a view on the best way forward for companies in the travel & tourism sector. This report provides an insight into millennial travellers, their behaviours, consumption patterns, and...
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Thematic Analysis
Drones in Travel & Tourism - Thematic Research
Unmanned aerial vehicles – UAVs or, more commonly, drones – have been a regular feature in military applications, especially surveillance, for some time. However, over the past three to four years, the rapid proliferation of consumer electronics, the emergence of cloud technologies, the declining cost of server and bandwidth usage, the improving price-to-performance ratio of hardware components, and a dramatic rise in demand for a “bird’s-eye” view of the earth have steadily opened up the market for the civilian use...
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Thematic Analysis
Overtourism - Thematic Research
Overtourism has become more than just a buzzword in the tourism industry in recent years as locals and travelers alike begin to recognize the problems that arise from huge influxes of tourists to already popular areas. This report looks at the companies playing a role in overtourism as well as those actively combating the threat.
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Analyst Opinions
Babbel Travel: New venture is blazing a trail for the language travel industry
Babbel, a market leader in language learning apps, has launched Babbel Travel, a booking platform for language-oriented holidays. The company hopes to leverage the strength of its digital infrastructure and brand both to maximize the potential of the language travel industry and to meet users’ demands for more immersive learning experiences. If the company can successfully convert users of its app to its travel site and vice versa, it will integrate further into the learning process than any language app...
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Case Studies
Case Study: How car rental companies attempt to achieve growth
This case study provides a snapshot of the global car rental market and looks at how the leading market players are expanding. It provides case studies on a number of different strategies including acquisition, fleet expansion, and partnerships. This case study looks at how leading car rental companies like Enterprise, Hertz, and Europcar and looking to expand. It analyzes their current startegies, providing detail on what they are doing, the rationale for this activity, and potential pitfalls.
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Sector Analysis
Outbound Tourism Spending Habits: Top 10 Expenditure Markets in Focus
GlobalData’s Expenditure Markets in Focus report provides in-depth analysis of the top 10 spending outbound markets globally. Here, detailed commentary and analysis is provided for outbound spending in the US, China, Spain, France, Australia, Germany, Russia, Canada, the UK and Japan. The report provides detailed market analysis, information and insights for the top 10 outbound spending markets globally. Historic and forecast tourist volumes covering the top 10 global outbound tourism markets are combined with a detailed analysis of tourist spending...
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Analyst Opinions
Tourism Destination Market Insights: Turkey (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
Tourism in Turkey represents more than 12% of the total economy of the country and, as a result, a lot of efforts are being made at government level to attract foreign visitors and boost domestic tourist. A plan devised in 2007 set a series of tourism objectives for 2023, including the creation of themed corridors and improvements at regional level. While it is mainly renowned for its temperate climate and its seaside holidays, it also has a lot to offer...
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Sector Analysis
Tourism Source Market Insight: United States
GlobalData’s Tourism Source Market Insight: United States report provides a thorough insight into The US domestic and outbound tourism markets. The report looks at the profiles of US tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the US outbound travel market.
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Thematic Analysis
Mergers & Acquisitions in Travel and Tourism - Thematic Research
This report explains how disruptive themes have been driving M&A activity over the last five years. It selects the most notable M&A deals announced in the travel and tourism (T&T) sector over the last five years and identifies the thematic drivers. It also highlights potential acquisition targets, explaining who is likely to acquire them and why.
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